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Technical Advisory Committee Bios

Technical Advisors

John Bosio, Hillier

John's work combines, planning, architecture, industrial design, lighting, interiors, and of course, graphic design. His projects include wayfinding, signage, map design, donor recognition and identity development for, healthcare institutions, cities, libraries, universities and corporations.

John is currently completing work for the New York City Health and Hospitals Corporation (NYCHHC). This project includes the development of a multi-lingual strategy and Interior Signage Standards Manual for Limited English Proficiency visitors. John’s early career focused exclusively on healthcare wayfinding programs. His recent credits include wayfinding programs for Frankford Hospital in Philadelphia, PA and Good Samaritan Hospital in Lebanon, PA; urban wayfinding systems for downtown Dallas, TX, Miami Beach, FL and Jersey City, NJ; a wayfinding master plan for the University of Alaska, Anchorage; and the signage, donor and branding system for the new Princeton Public Library.

He speaks regularly to professional and civic groups about wayfinding issues, including lectures at the 2003 APA National Planning Conference in Denver, the SEGD sponsored “Defining Cities” Workshop and to the Dallas Chapter of the AIGA, “Designing Dallas”. John is the Mid-Atlantic Regional Representative for the Society for Environmental Graphic Design (SEGD) and a graduate of the University of the Arts in Philadelphia, PA.

Dan Clements, Karlsberger Companies

Dan with Karlsberger Companies has over 34 years of professional experience: 24 in Visual Communications and 23 years with Karlsberger Companies. Clements directs the development of functional and comprehensive signage and wayfinding programs incorporating architectural and interior design elements. He is a Professional Member of the Society for Environmental Graphic Design and member of the National Monogram Club of the University of Notre Dame. His projects include Battelle Memorial Institute, Blanchard Regional Health Center, Children’s Hospital, Children’s Medical Center of Central Texas in Austin, The Richard & Pat Johnson Children’s Hospital at St. Mary’s Medical Center, The Children’s Hospital of Philadelphia, Children’s Hospital Medical Center of Akron, Children’s National Medical Center, The Cleveland Clinic Foundation, Columbus Zoo, and Connecticut Children’s Medical Center. Dan has a Master’s Degree in Industrial Design from the Ohio State University, and a Bachelor’s of Arts from the University of Notre Dame.

Ken Ethridge, AIA, RIBA, ASI-Modulex

Ken has been associated with ASI-Modulex in a variety of marketing and communications capacities for over twenty years.

Ken's career also includes ten years of architectural practice in Europe. His involvement in the architectural sign industry dates from 1978 when he founded Diseñal, the first firm in Spain to focus exclusively on architectural signage. He was co-author of the Society for Environmental Graphic Design’s "ADA White Paper" and has represented SEGD to the ANSI 117.1 standards committee on site and building accessibility since 1993. He was also appointed advisor to the Federal ADA Accessibility Guidelines for Buildings and Facilities (ADAAG) Review Committee that proposed changes to the present regulations. He has published and spoken widely on codes and regulations, advocating practical, enforceable standards.

Ken received a Bachelor’s Degree in Architecture from the University of Arizona and later studied at the Architecture Association in London. He is registered as an Architect in California and serves as Vice President of family-owned Diamond-E Ranches in his native Arizona, even though he never learned how to rope very well.

David Gibson, Two Twelve Associates

David is co-founder and managing principal of Two Twelve Associates, a graphic design firm that specializes in identity and public information design for signage and wayfinding, brand and print communications, and digital media. Mr. Gibson founded the company at 212 York Street in New Haven, Connecticut, formerly home of Yale’s graphic design department. Later he brought the firm to New York City and the 212 area code. David excels at designing experiences that people understand, enjoy and remember.

David's personal dedication to delivering thoughtful, user-centered design helped to establish Two Twelve’s reputation as the first firm to advocate “public information design” in the early ‘80s. He has been responsible for some of the firm’s highest profile projects, including environmental graphic design systems for Downtown Baltimore, the City of Chicago Streetscape, Children's Hospital Boston, Massachusetts General Hospital, Radio City Music Hall, and General Motors Technical Center in Detroit.

David began his career as a project director for the Ontario Ministry of National Resources and then joined a design company in Toronto before founding 212 Associates. He studied architecture at Cornell University and attended Nova Scotia College of Art and Design, later receiving a Master of Fine Arts in graphic design from Yale University. David is currently a board member with AIGA.

Phil Garvey, Penn State

Philip received his Bachelor of Arts degree in Psychology from Lynchburg College in Lynchburg, Virginia, in 1984, and his Master of Science degree in Experimental Psychology with an emphasis on visual perception at Villanova University, Villanova, Pennsylvania, in 1986. From 1989 to 1994, Phil worked as a Research Scientist specializing in traffic safety and visual perception at LRI, a private consulting firm, where he was principal investigator on FHWA contracts "Relative Visibility of Increased Legend Size vs. Brighter Materials," "Changeable Message Sign Visibility," and "Visibility Requirements for Symbolic Traffic Signals.”

Phil began working at the Pennsylvania Transportation Institute (PTI) in November 1994 on the Federal Highway Administration (FHWA) contract “Hazard Markers for Older Drivers” and was soon named co-principal investigator on the 3M/USDOT sponsored research project “Legibility of Conventional Road Guide Sign Typography and Format.” The latter research resulted in the development of the ClearviewHwy font. ClearviewHwy is under review by the FHWA for use on all highway guide signs, representing the first change in guide sign font allowed by the FHWA in over fifty years. In his tenure at PTI, Phil has also been the principal investigator on evaluations of commercial sign performance issues for the on-premise sign industry; guide sign font, arrow, and message visibility for the National Park Service (which resulted in a new font “NPS Roadway” that will be used on all future NPS guide sign installations); slow moving vehicle emblem visibility for the American Civil Liberties Union; and changeable message sign issues for the FHWA and the Access Board. For the past nine years as a researcher at PTI, Phil has also conducted research in the varied areas of ride quality evaluation, drunk driving enforcement campaign assessment, and the development of bicycle friendly shoulder rumble strips for the Pennsylvania Department of Transportation.

Throughout his career in transportation research, Phil has been involved in numerous research projects investigating human performance in transportation. Phil’s expertise in the field of human interaction with the roadway environment led to his selection as the chairman of the National Academy of Sciences Transportation Research Board’s (TRB) Committee on User Information Systems, a post he has served for the past six years. As chair of TRB’s User Information Systems Committee, Phil established TRB’s committee on Advanced Traveler Information Systems (ATIS), which serves as TRB’s liaison with the international intelligent transportation systems (ITS) community. Phil was a panel member on a National Cooperative Highway Research Program project on driver information overload, has been accepted as an expert witness in human factors issues in transportation safety in several states, has written a chapter on human factors in traffic sign visibility for a transportation engineer’s handbook, is helping to write the outdoor advertising control law for Dubai, UAE, and has a patent pending for a traffic safety device filed with the U.S. Patent and Trademark Office.

Lance Wyman, Lance Wyman Ltd

Lance is the principal of Lance Wyman Ltd., the New York environmental graphic design office established in 1979. He is a specialist in branding/wayfinding systems for public environments and is credited with helping to define the field of environmental graphics. His graphic system for the Mexico’68 Olympic games is cited as “...one of the most successful in the evolution of visual identification. ” His early landmarks also include branding/wayfinding systems for the Mexico City Metro, the Washington Mall, the National Zoo, and the Minnesota Zoo which was selected by Time magazine as one of the ten best designs of 1981 .

Other successful public graphic systems include the maps for the Washington, D.C. Metro, and identity and wayfinding signage for pedestrian skywalks in the cities of Calgary and Edmonton, Alberta, Canada, the Royal Saudi Airport in Jeddah, Saudi Arabia, and the American Museum of Natural History in New York. He has recently completed branding/wayfinding signage systems for the City of Detroit, the Amtrak High Speed Rail facility at Pennsylvania Station, New York, and the LG Arts Center in Seoul, South Korea. He is currently working on a wayfinding system for the St. George Station, Long Island Ferry Terminal.

Lance has received awards from the American Institute of Graphic Arts, Society for Environmental Graphic Design, Art Directors Club of New York, and the Milan Triennial. His work has been published in the New York Times, and magazines including Life, Time, The Architectural Forum, Progressive Architecture, Graphics, Print, ID, and Communication Art.

His work has been exhibited in the Museum of Modern Art and the Cooper Hewitt Museum in New York, the Center of Industrial Design at the Louvre in Paris, the Smithsonian Institution in Washington, and the Poster Museum of Warsaw.
He is a Director and a Fellow of the Society for Environmental Graphic Design (SEGD), and was founding President of the SEGD Education Foundation. He co-conducted the first "Interdisciplinary Environmental Design Seminar" at the University of Cincinnati in 1990 and is teaching at Parsons School of Design in New York since 1973.
Mr. Wyman was born in Newark, NJ and graduated from Pratt Institute, Brooklyn, N.Y. with a degree in Industrial Design. He received the 1968 Pratt Institute Alumni Contemporary Achievement Medal.

Roger Whitehouse, Columbia University School of Architecture

Roger trained as an architect in England before coming to the United States in 1967 Roger teaches design at Columbia University, School of Architecture. He is a member of the Architectural Association, an Associate of the Royal Institute of British Architects, and is licensed as an architect in the United Kingdom. He is a past director and is a fellow of the Society for Environmental Graphic Design and a past director of the American Institute for Graphic Arts.

After practicing as an architect he formed Whitehouse & Company in 1976. Since then, he has completed projects as far ranging as graphics for the High Museum of Art in Atlanta, Lincoln Center and The Metropolitan Museum of Art in New York, and most recently, the Conde Nast and Reuters buildings, and the Flagship Subway entrance on 42nd Street, all in Times Square. His pioneering work for the Lighthouse in New York on wayfinding for individuals with vision impairment or blindness has formed the basis for the signage components of the upcoming revisions to the ADA.

Committee Staff

Craig Berger, Society for Environmental Graphic Design

Craig is Director of Education and Professional Development for the Society for Environmental Graphic Design. Craig started as a preservation architect before managing sign and streetscape programs for the Foundation for Architecture. In his capacity there Craig became an expert in urban sign programs, completing studies and focus group testing on color, wayfinding, accessibility and maintenance /management issues. Craig has advised a number of cities around the country in how to develop their own urban sign programs including financing, design and maintenance including Lancaster and Philadelphia, PA; Washington, DC; Miami Beach, FL; and Loudain County, VA. Also in his work at the Foundation Craig did a large scale survey on streetscape issues and permitting that resulted in two educational brochures on the subject in use by the city. During his time at the Foundation for Architecture Craig Berger developed a software product and consulting service called Talent Reservoir® that surveys employees in a firm for competency and placement within an organization and recommends training and instructional program reports. The software is currently being used by Sunoco, DuPont, QVC and Ken Crest among others.

Since joining SEGD Craig has developed an educational and training program for the organization based on designer competencies and has also developed an outreach program in universities and other design associations. Internally Craig has worked to expand design knowledge through, surveys, testing and best practices in four areas: ADA, wayfinding, urban sign systems, and universal design. Craig sits on the ADA code committee in Washington and spoken at FHA forums for road signs.

Craig has a Bachelor’s of Arts and a Bachelor’s of Architecture from the Pennsylvania State University (`93), and a Master’s of Business Administration from Temple University (`99) with a concentration in international Business and Statistics.

Association Partners

American Institute for Graphic Arts (AIGA)

Richard Grefé, Executive Director

Ric is responsible for advocating the profession's interests with the public, businesses, public agencies and the media. He also galvanizes volunteer pursuit of the organization's strategic initiatives. He works with the board and chapter presidents to set priorities for the institution and develop programs that meet the needs of the profession, including broad public advocacy.

Ric earned an Masters in Business Administration from Stanford Graduate School of Business. Previously, he managed the association responsible for strategic planning and legislative advocacy for public television and, prior to that, led a think tank on the future of public television and radio. He has been a book designer, journalist, and CEO of a moderately sized national consulting practice in economic, finance and public policy research.

The Center for Health Design

Sara Marberry

AIA Healthcare Committee

Healthcare Architecture (AAH)

The Academy of Architecture for Health